Consumer Engagement

Development of a Consumer Engagement Product

Led a cross-functional team in the development and optimization of RedBrick Health’s Communications Solution; a product that consisted of integrated marketing campaigns designed to drive consumer engagement revenue.
​Key Responsibilities:
  • Documented user stories, developed creative briefs, managed advertising agency in campaign development
  • Tracked campaign performance to test hypotheses and concepts, captured feedback and conducted analysis to formulate actionable recommendations for improvements
  • Partnered with corporate marketing and product management to ensure campaigns accurately portrayed brand and product features
  • Developed the processes and operational workflow for campaign request and execution

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