Experience

Summary

Versatile, high-energy and passionate MBA graduate with over ten years experience in technology, media and entertainment, and a history of enhancing strategic and operational initiatives by driving results and contributing to team efforts. Primary experience in start-up/high growth organizations while managing Fortune 500 and 1000 partnerships/clients.  
Career Progression
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www.amazon.com
Sr. Global Program Manager
End-to-end ownership of conceptualizing, executing and continually improving global programs that engage advertisers with the Amazon Advertising products and services.
Marketing Program Manager
Drove growth of Amazon Sponsored Ads revenue by managing relationships with top advertisers within CPG including annual planning, opportunity forecasting, and optimization strategies.
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www.octagon.com/first-call
Celebrity Acquisition and Engagement Strategy (Contract)
Partnered with corporations and brands to secure celebrities, influencer's and content rights for advertising campaigns and other endorsement activities.
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www.timewarner.com

MBA Summer Associate: Marketing & Business Development

Oversaw the business development department and contributed to marketing initiatives for Time Warner Inc.’s strategic partner, Women’s Project Theater (WP), an Off-Broadway theater company. See accomplishments.
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www.redbrickhealth.com

Product Marketing Manager

Directed the development of RedBrick Health consumer acquisition and retention marketing strategies, planning and tactics consistent with the brand’s short-term and long-term goals across product categories and all distribution channels.

Communications Account Manager

Managed senior level client relationships by providing strategic communication solutions, tracking individual communication budgets ($500,000+ annually) and reporting on KPIs.

Communications Specialist

Created, developed and executed online and offline campaigns including gathering print estimates, preparing design files, communicating with vendors, building email targets and ensuring flawless distribution.
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www.ks95.com

Event Marketing/Promotions

Managed promotional events, overseeing talent appearances and interacting with radio station listeners.

Account Management Intern

Managed processing and placement of online and print advertisements with several media outlets nationwide.
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www.clothcourt.com

Media Intern

Wrote media profiles for website accessed by multiple public relations agencies worldwide and tracked press releases, organized media kits and researched media outlets for future use.
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www.hennepin.us

Web Content Intern

Designed the layout and content strategy for an online magazine that serviced Hennepin County employees.

Education

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www.iese.edu

Master of Business Administration

IESE Business School (Ranked Top 5 MBA by Economist)
Class of 2016
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www.umn.edu

Bachelor of Arts: Advertising; Minor: Design

University of Minnesota
Class of 2009
Organizations & Affiliations
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www.grammypro.com
Member
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www.thearf.org
Member
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www.womeninmusic.org
Member
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www.artbuddies.org
Creative Mentor
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www.hennepintheatretrust.org
Ambassador

Technical Skills

A/B Testing, Adobe Creative Suites, CRM, CSS, DFP, ExactTarget, Facebook Campaigns, FileMaker Pro, Google Analytics and Adwords, HTML, Javascript, JIRA, Mailchimp, Microsoft Excel (including Macros, Pivot Tables, etc), Microsoft Dynamics, Salesforce, Selligent (StrongView), Tableau, SEO/SEM, SharePoint, SQL, Quickbase Development, Wordpress, XML

Languages

English (Native), Spanish (Conversational), German (Beginner), Italian (Beginner)