Market Research

Market Research on Active Choice

Identified and implemented marketing research opportunities with a team from MIT Sloan and Harvard Business School that resulted in finding the most impactful mechanisms for revenue generation and product evolution. Research from one study on active choice in email marketing was published in the Journal of Marketing Research. 

​Key Responsibilities:
  • Worked with researchers to design the experiment within the RedBrick ecosystem 
  • Recruited 40,000+ study participants
  • Managed creative services team in the design and execution of the experiments
  • Partnered with data engineers to ensure accurate data was being captured and compiled for analysis 

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